A buck's greatest protection against predators is its olfactory system, otherwise known as its sniffer. With up to 297 million olfactory receptors, almost 60 times more than a human, a whitetail deer truly lives and survives by their nose. In fact, a whitetail deer...

The work has been put in - your crop is coming up, deer are starting to hit, and now it’s time to hunt. Nothing is more exciting than watching your hard work pay off, and hopefully taking down your target buck over the food plot you have spent all spring and summer...

Undoubtedly, having a thick and lush food plot to hunt over in the fall can significantly increase your odds of luring in a mature whitetail deer. With that being said, a lot of work goes into creating a healthy whitetail food plot and many important details are often...

Most of us have experienced this scenario before. You finally get to full draw on that buck you’ve been watching on your trail camera, only for it to raise its head and lock eyes with you. Your muscles ache as they continue to hold at full draw, but that buck never...

The Most Effective Shot Placements Shot placement, bullet grain, bullet type, caliber, broadhead type, and arrow weight are all heavily argued over when it comes to effectively killing big game. The one that rises above all other arguments, however, is shot placement....

The Difference Maker Animal sign is the basis for a hunter’s understanding of activity in any given area and helps him/her determine if the spot is worthy of an investment of time. Scat, tracks, beds and forage are all important in finding a suitable habitat for your...

A Wildlife Conservation Success Story From boom to bust, and back to boom again. The whitetail deer story in North America is one of our most successful modern wildlife conservation efforts. Estimates of pre-colonial whitetail deer numbers reached as high as 30...